|
|
CASE STUDY 1 - MELBOURNE AQUARIUM
320% INCREASE ON REVENUE PER VISITOR FROM DECEMBER 2009
Magic Memories replaced incumbent competitor in September 2009, changing nothing but the software and re-training the staff in the Magic Memories way. The same ‘sell-off-screen’ system in the souvenir shop saw an immediate yield per visitor increase of 17%.
The next step for Magic Memories was to replace the ‘sell-off-screen’ system with a ‘print-all’ model, allowing us to put finished Hero Photo-Books into customer’s hands. Prior to its inception on the 30th March 2010, we developed the new generation of Melbourne Aquarium products, sales boards and sales area fit-out.
We also placed our sales stand past the Aquarium’s souvenir shop, enabling them to maximise the shop’s revenue and enjoy the incremental profits from our products. These developments allowed Melbourne Aquarium access to the full benefits of the Magic Memories Partnership, with the products and their customers now marketing and leveraging their brand for them.
So far, this move has seen an outstanding performance increase of 338% above the previous system and 340% revenue per visitor increase from December 2009.
These stark figures prove just how much the right system, products, people, training and culture can impact a site and drive our business forward for our partners!
“We have seen significant improvements in our customer experience, and an increased quality of product, which have contributed to improved financial results for our business. Magic Memories shifted their production and POS location which has enabled us to increase the retail spend per head, and we can now be confident the revenue we receive from Magic Memories is additional yield to our business”
Sales Manager, Melbourne Aquarium
|
|
|
|
|
CASE STUDY 2
INCREASED PERFORMANCE +150% AT KELLY TARLTONS
In April 2009 Magic Memories replaced the incumbent provider as the photography business partner at Kelly Tarltons.
By spending time onsite to clearly understand the flow of customers within the attraction, the first year of the Magic Memories model allowed the retail shop spend to increase by +15% per person. Additionally, we returned Kelly Tarltons an increase of $65,000 bottom line profit!
Further improvements have resulted in a fun themed entrance, which receives continual positive feedback from customers, especially children.
The product has been further improved, as well as the sales area, and a big improvement in daily performance management.
The current result is delivering a per customer spend +150% more than the previous tourism photography system.
“‘Kelly Tarltons changed partners from the incumbent to Magic Memories in 2009. Immediately we saw substantial performance improvements from the Magic Memories offer. Considerable effort goes into integrating their product into the flow of our business. Its comforting to have a business partner that continues to bring improvements to our customer experience as well as our business.’
Mike Horne CEO, Kelly Tarltons Underwater World, 2010”
|
|
Rest of world 
New Zealand
Europe
Australia
United States
South Africa
